Words Grow Minds stands on the shoulders of an incredible coalition of early years services committed to clear and consistent messaging for young families and building brighter futures for all Australian children. We want this campaign to feel as if it belongs to all participating services as much as it does to our team. The tools in our Digital Resources library are available for organisations to use to reinforce campaign messaging in their services and across their own communication platforms, and coordinate with official Words Grow Minds accounts.
We welcome services to use the brand assets in their own newsletters, social media and promotional materials, and have provided print files for displaying Words Grow Minds collateral in the community, as well as slides and printable handouts for enriching early year program delivery.
Included Resources:
- Branding Guidelines – your graphic design guide to Words Grow Minds fonts, logos, colours and spacing requirements.
- Social Media Schedules (SA & VIC) – ready-made tiles and copy to promote Words Grow Minds on your social media pages.
- Logos and graphic assets – add some WGM flair to your materials with our Bobble and Bib graphics, plus other design elements.
- Presentation Resources – ready-made slides and printable tip sheets with early years messaging and nursery rhymes.
- Animated Ad Video – share the Words Grow Minds animation and jingle with families!
- Merchandise Print Files – printable designs for items such as magnets, posters, decals and banners.
For printing the locked PDFs
Some of these PDFs are large, detailed files and make take some minutes to fully load in Acrobat.
If you are having any difficulties viewing them correctly, please send them to your printer who will have the system requirements to open and view the files as they are intended to be viewed and printed.
For creating own content using the WGM assets supplied
New WGM marketing material must be created by a graphic designer, using the supplied WGM assets in the Digital Resources library. Please familiarise yourself with the Words Grow Minds Branding Guidelines document.
Before having your own Words Grow Minds marketing material created by a graphic designer, please provide the designer with the WGM Branding Guidelines to follow carefully. Please adhere to all colour values, spacing requirements for the logo and all other guidelines in this document.
New marketing material subject to a process of approval by the WGM team before printing, publishing or uploading. Please send your designs to admin@raisingliteracy.org.au or abbey.belton@raisingliteracy.org.au.
Social Media Schedule and Tiles (May 2026 – August 2026)